Benjamin Steer & Matthew Turk of the Schneed Collective force the viewer to re-examine their relationship with this ubiquitous image, by isolating the Heinz Baked Beans label on a pristine backdrop. Without the context of a can or a supermarket shelf, the label takes on a new meaning and significance.

The label itself is an iconic symbol of American culture, with its bold, blocky letters and bright green background. It is instantly recognizable, evoking feelings of nostalgia and comfort.

A statement about the power of branding and consumerism in modern society, commenting on the ways in which we assign value to certain objects. Whatever your interpretation, the simplicity and clarity of the piece demand attention and contemplation.